• An entrepreneur requests a micro credit from a local microfinance institution (MFI).

• Our partner, having approved the candidate, creates a profile which identifies the candidate’s project (project description, pictures and all relevant information). The fund request is then sent to Amifi

• Amifi publishes the project description and related details on its website.

• Individuals selecting this profile in their search can invest on the project via PayPal or credit card, contributing with the partial or total financing of the project.

• Once the project is funded, Amifi transfers the money to the partner which holds the selected project.

• The entrepreneur starts the project and also begins repayments to our partner at pre-scheduled dates.

• Once the microloan is paid back, our partner transfers the money back to Amifi.

• Amifi pays back to the original social investors who then can re-invest in another entrepreneur, or withdraw their funds to their PayPal accounts.

Amifi’s revenue

Amifi’s operational expenses are relatively low. These costs are mainly related to the interactions with the microfinance institutions (MFIs) which constitute of bank transfers, project translation, microcredit accounting; web maintenance and marketing.

When you make a social investment, Amifi charges a small administration fee. These fees primarily cover our bank transfer charges to the microfinance institutions.

In order to avoid the entrepreneur having to wait for project funding, the microfinance institutions may pre-fund the project before receiving the funds from Amifi. The link between the funds and the project is established once that the funds are received by the MFI. Once the microloan is disbursed, the entrepreneur starts the business project and commences to repay the microloan and the related interest payments. Amifi charges the MFI a commission for providing the funds.

Once the entrepreneur has repaid the loan in full, Amifi credits the account of the social investor with the same amount that was invested.

During the period where the funds wait to be transferred to the MFI or to be reimbursed to the lender, Amifi may generate revenue from the interest generated which contributes to covering the operational costs and thus the sustainability of the business.